Final – Section 1, Social Networks and Online Communities

Social Networks and Online Communities

General Communities: is an online network that allows for its users to socialize and create relationships by sharing content with other users.

  • Flickr and We Heart it for example – it’s an online network that’s similar to Instagram as it’s a picture hosting website.
  • Like most social networks, the sites generate revenue by web advertisement.

Practice Networks: Unlike general communities where its focus is for users to build relationships, practice networks are a professional or formal form of online networking where users that specialize in skills such as music, arts, and business come to meet.

  • Xing,offers users the ability to share career profiles, event creations, discussion forums, and much more.
  • Once again, Xing uses advertisement as their revenue gain. They place ads around the site or mobile advertisement on their app.

Interest Based Communities: sites that fall into this categories are anything that revolve around common interests (ex. cooking, gaming, music, lifestyle – any of these interests).

  • Foodspotting is a wonderful website where hardcore foodies can find and share great restaurants.
  • Foodspotting rakes in its revenue based on the amount of fans. Foodspotting has a Facebook, a twitter, Google+, and a mobile app available on itunes and depending on how many fans they have to follow each platform of theirs, that’s how they gain more value.

Affinity Communities: this is a community based on geographic or demographic information.

  • CafeMom for example, it’s a ad-supported site cater to women, specifically mothers or soon to be moms. It’s a place for parents to share parenting information in the form of blogs or discussion forums.
  • As the description says, and ad-supporting site, it collects revenue from advertisement.

Sponsored Communities: a network that is created by an organization, such as the government or non-profit, to pursue multiple purposes.

  • The Carter Center is an example of a nonprofit network. It’s purpose is to improve people’s lives by resolving conflicts, preventing diseases, and helping with mental healthcare.
  • Like many non-profit organizations, it collects revenue by donations.
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