Social Networks and Online Communities
General Communities: is an online network that allows for its users to socialize and create relationships by sharing content with other users.
- Flickr and We Heart it for example – it’s an online network that’s similar to Instagram as it’s a picture hosting website.
- Like most social networks, the sites generate revenue by web advertisement.
Practice Networks: Unlike general communities where its focus is for users to build relationships, practice networks are a professional or formal form of online networking where users that specialize in skills such as music, arts, and business come to meet.
- Xing,offers users the ability to share career profiles, event creations, discussion forums, and much more.
- Once again, Xing uses advertisement as their revenue gain. They place ads around the site or mobile advertisement on their app.
Interest Based Communities: sites that fall into this categories are anything that revolve around common interests (ex. cooking, gaming, music, lifestyle – any of these interests).
- Foodspotting is a wonderful website where hardcore foodies can find and share great restaurants.
- Foodspotting rakes in its revenue based on the amount of fans. Foodspotting has a Facebook, a twitter, Google+, and a mobile app available on itunes and depending on how many fans they have to follow each platform of theirs, that’s how they gain more value.
Affinity Communities: this is a community based on geographic or demographic information.
- CafeMom for example, it’s a ad-supported site cater to women, specifically mothers or soon to be moms. It’s a place for parents to share parenting information in the form of blogs or discussion forums.
- As the description says, and ad-supporting site, it collects revenue from advertisement.
Sponsored Communities: a network that is created by an organization, such as the government or non-profit, to pursue multiple purposes.
- The Carter Center is an example of a nonprofit network. It’s purpose is to improve people’s lives by resolving conflicts, preventing diseases, and helping with mental healthcare.
- Like many non-profit organizations, it collects revenue by donations.